Beautifully Bare
ClientA cosmetologist in Niagara Falls, ON, launching her new business within a chiropractic clinic's space.
RoleA beautiful and meaningful mark designed to make an impression on social media, her website, and business cards alike.
A curated selection of graphic design work produced for direct clients and agencies: logos, business cards, posters, brochures, whitepapers, reports, and supporting collateral for marketing materials, campaigns, brand consistency, and accessible PDF needs. Mockups shown for context.
Identity marks built for clarity, longevity, and easy use across digital and print. Each is built around a clear idea — and designed to hold up across every size, surface, and format it will encounter.
ClientA cosmetologist in Niagara Falls, ON, launching her new business within a chiropractic clinic's space.
RoleA beautiful and meaningful mark designed to make an impression on social media, her website, and business cards alike.
ClientA Winnipeg-based Middle Eastern cuisine restaurant that has since grown to multiple locations.
RoleColor and typography were carefully chosen to reflect the restaurant's cultural identity, with versatility built in for menus, signage, and beyond.
ClientAn Italian food franchise startup with rough initial concepts in need of a professional, usable identity.
RoleEarly ideas were refined and elevated into a polished, franchise-ready mark fit for all marketing and promotional materials.
ClientA newly incorporated engineering and mechanical services company near Niagara Falls, ON.
RoleDeveloped through a thorough discovery process, the mark reflects the client's vision with clean, professional confidence.
ClientAn online, social media-based meditation channel seeking a fresh logo for their growing platforms.
RoleA peaceful, uplifting design that carries a positive message while remaining approachable and recognizable across all channels.
ClientA European-based mini-drama video production startup preparing to launch across multiple social media channels.
RoleDeveloped through in-depth discovery, the logo was built to match the production's intended mood, quality, and target audience from day one.
A well-designed card does more than share contact details — it leaves a feeling. Each one here was built to match its brand in layout, paper stock, and finish, from concept through to print. Real contact information removed for privacy.
ClientA Niagara Falls cosmetologist launching her brand, printing through VistaPrint and needing expert guidance to get it right.
RoleAdvised on the best paper stock, finish, and print options to suit the card's refined aesthetic. Designed the reverse side featuring the logo centered on a clean layout, finished with a premium gloss coat.
ClientThe Ottawa-based web hosting startup wanted a card as bold and distinctive as their brand.
RoleDesigned a vertical card layout — a deliberate departure from the standard horizontal format — to make an immediate impression and reinforce the brand's edge and energy.
ClientA yoga instructor in Austin, TX, extending her identity into a printed card to hand to clients and local partners.
RolePrepared and packaged all print-ready files to the local print vendor's exact specifications, ensuring a smooth handoff and a final card that matched the design with precision.
Large-format design built to stop people in their tracks — whether on a street corner or a conference wall. Every element earns its place, working together to land a single, unmistakable message.
ClientA Jacksonville, FL advertising agency commissioned this poster as part of a pitch to a local mall prospect.
RolePhotography was used as the hero element, with strategic typography and copywriting layered in to evoke the feeling of a premium, high-end shopping destination.
ClientTeradata, via an Indianapolis marketing agency, needed a poster for their upcoming marketing event in Las Vegas.
RoleThrough close collaboration with the client, a bold, modern layout was developed — integrating photography seamlessly within the Teradata brand language for strong on-site impact.
ClientThe same Las Vegas event called for a second poster that could stand alongside the first without repeating it.
RoleA typographically driven composition was developed to carry the Teradata theme with visual interest, stripping the design back to only its most essential elements for a cohesive, confident message.
Whitepapers, reports, brochures, marketing guides, and digital publications produced to extend client brands beyond the core identity and into the hands of their audience.
ClientAprimo, via an Indianapolis marketing agency, needed polished whitepapers to support their Marketing Imperatives initiative.
RoleDelivered multi-page documents covering cover design, photo editing, typography, infographics, charts, and full layout — all built to Aprimo's brand and style guidelines.
ClientTeradata, via an Indianapolis marketing agency, required modern, on-brand marketing guides for their corporate audience.
RoleDesigned multi-page guides incorporating cover imagery, editorial layout, infographics, data visualizations, and photography — fully aligned with Teradata's visual standards.
ClientAn Ottawa-based creative agency assigned me to develop the design concept and layout for a Canadian Government program report.
RoleConceived and executed the full report design, then delivered print-ready files in both English and French to meet the bilingual requirements of the Government department.
Alongside graphic design and publication layout, I help remediate PDFs so reports, guides, whitepapers, and public-facing documents are more usable for people who rely on assistive technology.
Headings, reading order, lists, tables, links, and document metadata reviewed and adjusted for cleaner navigation.
Support for reports, marketing guides, whitepapers, forms, and digital publications that need a polished accessible handoff.
White-label help for teams that need PDF remediation or publication production completed carefully under a client deadline.
If you'd like a logo, business card, brochure, campaign graphic, publication layout, accessible PDF remediation, or any other piece of design work, drop me a note describing what you're after. I'll come back with a quote and timeline, usually within one business day.
A few quick details so I can come back with a useful quote.